Match or Hold Decision Worksheet

Price data is not a decision. Once you know a competitor is below you, the real work is deciding, product by product, whether to match, hold, or move up, and writing that decision down so it does not depend on who is working that day. This worksheet gives each tracked product one row with the facts you need in front of you: your current price, the lowest matched competitor and who it is, the floor below which you would rather lose the sale, and whatever makes your offer different, such as stock, shipping, or service.

Fill the floor column from /tools/repricing-floor-price/ so it reflects landed cost and fees rather than a guess. Before choosing to match, run the numbers through /tools/price-match-margin-impact/ to see how much extra volume the cut would need to pay for itself. The first rows below are worked examples with illustrative figures only; replace them with your own products. The reasoning behind each decision type is covered in /blog/match-price-or-hold/ and /blog/stockouts-pricing-opportunity/.